Google Ads
WHAT ARE GOOGLE ADS ? Google Ads, also known as Google AdWords, is an online advertising platform where businesses bid on keywords to display ads about their products and services on Google Search.
How Do Google Ads Work ?
1. Select your goal, like getting more visitors to your website, or more phone calls to your business.
2. Select the geographic area where you want your ad to be shown. You can choose a small radius around your business, or much broader – like cities, counties, or states.
3. Refine your ad and set your monthly budget.
4. Wait for your ad to be displayed, according to your selected keywords.
Are Google Ads Worth It ?
Google Ads are not worth it for small businesses primarily because they do not have a large budget to run ad campaigns. In order to have some success with Google ads, you have to spend a lot of money or at least spend money daily to have a chance for your ad to show up in the results.
When you have a small budget, your chances of winning a bid for a competitive keyword is slim to none. Even with that slim chance of your ad being displayed, the percentage of a person clicking on yours is very small and unlikely. You will end of going through your daily budget very fast with no results or sales.
Typically, large companies and corporations have a huge budget and can afford to spend big money. That is why we usually see their ads a lot. They have this chunk of money set aside for advertising purposes and it is difficult to compete with them when you are trying to go after competitive keywords. It is like David vs Goliath.
Continue reading below to find out why Google organic results are more important and beneficial than Google Paid Ads.
Google AdWords vs Google Organic Search Results
These findings are based on several independent companies who looked at millions of Google search inquiries and the click-through-rates (CTR’s) from people searching online. This is what they concluded from their studies.
Google AdWords
-Google Ads are displayed at the top section of the search results.
-Google Ads had an average CTR of 9%-15%.
-You might be thinking that 15% seems pretty good, but when you consider that, on average, 4 paid ads are being displayed at the same time, you only have a 1 out of 4 chance a person clicks on your ad.
-You get charged by Google when a person clicks on your ad.
-It is very important that your website is organized so the customer can find the answer to their question easily or they move on to the next paid ad.
Google Organic Search Results
-Google Organic Search Results are displayed under the Google Maps section.
-The #1 position in Google organic results had an average CTR of 30% and was almost 10 times more likely to receive a click than the #10 position.
-The #2 position had an average CTR of 20%.
-The #3 position had an average CTR of 15%.
-The #4 to #6 positions came in around 8%- 5.1%.
-The #7 to #10 positions fell in the range of 5%-2.7%.
-Less than 1% of people go to the second page of results.
Conclusion
Hopefully this information about Google Ads answered questions that you had and will help you make a better decision when spending money for advertising.
They are other ways to get noticed by potential customers that are more cost-effective than Google Ads so make sure you do your own research.
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